NEVER CEDED | TŌKIHI

TŌKIHI.

He kupu tēnei e kōrero ana i te anga whakamua o te tangata, o te kaupapa.

The joining of our brands, Rerehua and Never Ceded, reflects a shared vision of progress - for our people, our future, and our prosperity.

This is more than a collection; it’s a declaration that sovereignty, autonomy, and mana motuhake were never surrendered. It speaks to all Indigenous peoples, reminding us to stand tall, honour our tūpuna, and carry the legacy forward.

Never Ceded invites us to reclaim pride in who we are.

From Te Tai Tokerau to the world, this collaboration affirms that our stories and our mana endure. Times change, but our truth remains: we have never ceded sovereignty.

Tōkihi ki mua!