Kaitiaki Line

The Kaitiaki Line is a curation of taonga that celebrate te reo Māori. We have carefully selected a range of proverbs and kupu that carry meaning and can be worn daily or styled for a special occasion.  

Being a kaitiaki of te reo Māori means actively engaging with the language, and passing it on with integrity and aroha. It is about honouring the kupu (words) and expressions handed down from our tūpuna, keeping the reo alive in our homes, workplaces, and communities. Protecting the reo is also about celebrating it — using it proudly in everyday life, uplifting its beauty, and encouraging others to join the journey. As kaitiaki, we stand to ensure te reo remains strong, vibrant, and full of mana for generations to come.